Scope of works
The Contracting Authority is seeking to procure a hybrid Customer Engagement Platform (CEP) and Customer Data Platform (CDP) to support customer communications, engagement, and data‐driven insight across digital channels. These platforms will enable GTR to: •Deliver more relevant and personalised customer communications. •Run data-driven, targeted campaigns that increase engagement and spend. •Gain real-time insight into customer behaviour to improve campaign effectiveness. •Simplify planning, execution, and optimisation across channels, replacing fragmented tools
- Type
- Contract award
- Contract Award
- Sector
- Marine & Ports
- Procedure
- Competitive flexible procedure
- Classification
- Not published at source
- Original notice
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